Final - Album Advert

Here is my final album advert as part of my ancillary tasks. I used urban and Banksy elements to influence my album advert. The advert features the same image as page three of my album advert, which shows the girl reaching out of the 'brick' curtains to reach for the balloon. I wanted the main image on the album advert to symbolise hope and freedom, which is the recurring message in the music video. The image perfectly represents the meaning of the song and how the girl who feels trapped by society is using hope to escape. I played around an manipulated an image on Adobe Photoshop and I managed to create 'brick' curtains using different effects that I had found. I chose to use this image rather than the image of the train tracks, that I previously used in an album advert design. I didn't think that the train tracks had as much relevance to the meaning of the song, as the image of the girl reaching out for the red balloon did. However, for my final album advert, I have used the recognisable Imagine Dragons font for their name and also, a bold, block font for the title of the album and the information about the album. The bold, bright white font stands out against the slightly darker backgrounds and is also eye catching to the target audience of Imagine Dragon's fans. I have included a small snapshot of the actual digipak front cover, so that  the target audience would be able to easily associate the album advert with the album case.