Ancillary Tasks

As part of my coursework, I had to create a digipak and an album advert for my ancillary tasks. Initially, I created six pages for the digipak. I looked at how to incorporate the message of the song and the music video and convey this across to my target audience. Whilst, I was happy with the first three pages of my digipak and also my album advert, I was still unsure of my last three pages of my digipak. Originally, they looked like this...

However, due to issues with the slightly harsh appearance of the text boxes and also the incorrect placing of text on the pages, I decided to change them slightly to match my expectations of the overall digipak. I changed the placing of the text on page 4 as I had originally put the Imagine Dragons band names below the other names. I therefore corrected this, by placing them in order of importance. I also separated up the text boxes, so that the writing was still visible but the lines of the text boxes didn't look so harsh. On page 5, I wanted more of the actual graffiti wall visible. Therefore, i shifted all of the information down onto the pavement and made the text smaller, so that the main part of the image was clear and eye catching. I also moved the copyright information from page 5 onto the back page and I added in the Interscope Logo. This is more conventional and can be seen across most professional digipaks. I also inserted a bar code at the bottom right hand side of the back page, creating a professional finish. Overall, I am now happier with the appearance of the edited digipak pages.

Also, after a discussion with my teacher about where CD discs are inserted in digipaks, I decided to do some research about whether or not a CD disc can be inserted into the middle column of a cardboard digipak. I found that there are many different digipaks that do have a plastic CD tray for a cardboard digipak case, which fits in well with my preferred and chosen style of digipak. Digipaks typically consist of a gate fold (book-style) paperboard or card stock outer binding. But the examples of digipaks below, prove that gate fold style digipaks can contain one or more plastic trays, capable of holding a CD attached to the inside.