Thursday, 5 September 2013

Ancillary - Digipak Designs

I have designed a couple of different digipaks to accompany my music video. I played around with the idea of an urban styled digipack to fit in with the locations that I will use for my music video. One particular location which I will use a lot for the music video, will be Bristol. Certain areas of Bristol have the element of a destroyed society, through the rubbish, deserted areas, gangs, graffiti and just a general dirty appearance. The graffiti aspect is an idea, which I will incorporate into the actual video, giving it an urban feel. I feel that I could play on that idea for both the digipack and the album advert.

One particular graffiti artist that really interests me, is Banksy. Banksy is an anonymous Bristol based graffiti artist. His cynical street art and amusing comments on society, combine dark humour with graffiti, done in a distinctive stencilling technique. His artistic works of political and social comments have been featured on streets, walls, and bridges of cities throughout the world. I really like the way that Banksy conveys a message across through his art. His political and social remarks are quite controversial but stand out, making it noticeable. I will experiment with using different images, in the style of Banksy, to convey the message of the song. I am creating a video, with the idea of breathing new life into a destroyed society, using a character of innocence and vulnerability, in order to portray the idea of complete destruction being healed by something as simple as naivety. Therefore, I will use this idea to influence the appearance and message that the images convey on my digipack and album advert. I will also use the red balloon, which is a symbol of hope, as a main feature on my digipack, which fits in with the lyrics, "new age".

Below are some rough digital designs with images and ideas that I could include in my final digipak product. I have used urban and Banksy elements with the red balloon as a recurring feature in the first digipak design. I have used different brick walls and locations that I used when making the music video, for my actual digipak pages. In my second design, I used photos that I took of old trains that I found when filming my scenes at the train tracks in Bristol. Within both designs, I have used the recognisable Imagine Dragons font for their name and also, a bold, block font for the title of the album. The bold, bright white font stands out against the slightly darker backgrounds and is eye catching to the target audience.
Digipak Design 1:



Digipak Design 2:


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