Monday, 24 June 2013

All Time Low - Time Bomb

 Dirty Work is the fourth full-length studio album by American pop punk band All Time Low. The song 'Time Bomb' was released as part of the album on June 7th 2011. In this particular music video, there is a mixture of both performance and narrative. The song itself appears to be about two people torn apart by their own infatuation with one another. It’s about the struggle to hold a strong relationship together, and the fight and the desire to make it work. I think that the video effectively demonstrates the message of the song. I will need to consider whether or not to include the element of matching the message of the song to the video or to not match them.

Lead singer Alex Gaskarth, says that this song is about a couple trying to keep a dying relationship together, though they are being pulled apart by outside influences. The dramatic narrative of the video is used to symbolise this. Interspersed between the performance element of the video, there are aspects of the narrative, which have been taken from 'Iron Man'. - A budding Tony Stark has to build a heart-saving device before time runs out or a guns-blazing black ops crew shoots him down. And with a romantic element to the music video, the medical breakthrough saves the life of his girlfriend who lies waiting in a gloomy hospital bed. The song concludes with the pair reaching the rooftop and revealing her glowing chest as the band wraps up the song - a cliff hanger ending.

The punk style of music is often used in action sequences as it is fast and energetic, and therefore fits in well with the video. There is a mixture of both close ups and long shots, creating a fast paced video. The camera is also handheld in parts, creating a shaky element to some of the shots. This is quite dynamic and matches the music very well. In the performance element of the video, the editing is just as fast, with jump cuts on the beat of the drum.

There are some really clever elements to this music video. One of which being, 3/4 of the way through the video, the narrative suddenly enters the performance aspect of the video. There is a really interesting over the shoulder shot from a band member's point of view, showing the action of the plot taking place. I think that this combination of both the plot and the band playing on a rooftop within the music video works really well.

Also, the band are dressed in black, punky clothes and the hero wears a leather jacket, in order to appeal to their younger target audience. There are lots of close ups on the lead singer, in order to make him recognisable to the audience. There are also medium shots and close ups on the other band-members, though these shots focus more on their instruments and their musical talents.




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